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* see page entry for [[Rhetoric]]
* see page entry for [[Rhetoric]]
== Rhetoric ==
* "the art of persuasion"
* one of the three classical arts of discourse (see below)
* Aristotle defined rhetoric as
** "the faculty of observing in any given case the available means of persuasion."
* generally, rhetoric is the study of techniques to inform, persuade, or motivate (an audience)
* In the Encyclopedia of Social Sciences, Steve Fuller defines rhetoric as:
Rhetoric is employed in both act and perception, in private thought and public communication. It is a means of communication as well as a theory for understanding and criticizing itself and the alternative means of communication. (p. 237)
=== Trivium - "Three Arts of Discourse" ===
* "trivium" = "the place where three roads meet"
* [[wikipedia:Sister_Miriam_Joseph|Sister Miriam Joseph]]'s explanation of the Trivium:
** '''grammar''' for expression of thought
*** ''the thing as-it-is-symbolized''
**** symbols = letters and words
** '''logic''' for the art of thought
*** ''the thing as-it-is-known''
** '''rhetoric''' for communication
*** ''the thing as-it-is-communicated''
*** use of language and logic to persuade
* the trivium became the basis of the medieval "seven liberal arts"
** the trivium (3) and its extension in the "quadrivium" ("four ways") of astronomy, arithmetic (mathematics), geometry, and music
*** why arithmetic and geometry are distinct?
**** arithmetic or mathematics = pure numbers (i.e. conceptual)
**** geometry = number in space (i.e. distance, relation, etc.)
***** studies the properties of distance, size, shape and relative positions
==== Grammar ====
* the mechanics of language
** including the "law of identity"
*** that states "a horse is a horse, and not a man"
*** see Plato's [https://plato.stanford.edu/entries/plato-cratylus/ Cratylus]
==== Logic ====
* the mechanics of thought
** i.e., analysis, deduction, argument
* also, "dialectic"
** = refers to reasoned argumentation, usually between two or more people who debate or discuss a topic with the aim to establish a truth
==== Rhetoric ====
* application of language and logic for persuasion
* Aristotle saw rhetoric as
** "a combination of the science of logic and of the ethical branch of politics"
** thus it was designed for understanding, discovery and argumentation
** as both argumentation and ethics, rhetoric is truth-seeking
* the art of rhetoric was especially important to the ancient Greeks who developed democracy and civic participation
** rhetoric was a political tool and valued as an essential element of civic society
=== Aristotle's "Rhetoric" ===
== Persuasion ==
* persuasion is the art of influencing another person's attitudes, behaviors, beliefs, choices, intentions or motivations
* persuasion is distinct from coercion
** as such, persuasion marks the fundamental distinguishing element in democratic as opposed to totalitarian society
** coercion is the use of violence, threats of violence, or some form of repercussion in order to control or shape behavior, beliefs, or ideas
** forms of changing belief that are coercive include (and thus are not persuasion)
*** indoctrination
*** brainwashing
*** propagandism
*** censorship
* persuasion requires
** reciprocity
*** as Steve Fuller notes, "rhetoric judges and is judged, it moves and is moved."
** honesty
*** which is why Aristotle was so concerned about "ethics"
** logic
** language
* forms of persuasion
** logic
** rhetorical devices (see below)
** heuristics
*** problem solving or argumentation that is not precise but yields an approximate truth or reality
*** heuristics are rational but not perfectly logical
*** includes:
**** educated guess
**** trial and error
**** applied experience (things turn out as expected from prior experience)
== Aristotle's Modes of Persuasion ==


== Rhetorical devices list ==
== Rhetorical devices list ==