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Bromley

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Bromley

Created page with ""Gaffe" = a bad mistake that should have been avoided Marketing gaffes occur when a company "markets" (advertise, sell, promote) a brand without anticipating negative consequences or consumer backlash == Classic marketing gaffes == === Chevy Nova === * General Motors promoted the Chevrolet "Nova" without realizing that the name, "Nova" would be understood to Spanish speakers as "no va", or "doesn't go" ** wikipedia calls this story an "urban legend": wikipedia:Che..."